ABOUT US
FROM NYC STREET CART TO GLOBAL FAST CASUAL POWERHOUSE
The Halal Guys started in 1990 as a single food cart in Midtown Manhattan and has since grown into one of the most recognizable fast-casual brands in the world. Founded by three Egyptian immigrants and built on a foundation of craveable halal cuisine and customer loyalty, the brand quickly became a cultural icon. Our core offerings, platter-style meals featuring chicken, gyro, rice, falafel, and our legendary white and red sauces, have created a fan base that spans generations and geographies. What began on the streets of New York has evolved into a scalable, proven franchise model with international appeal and industry-leading unit economics.
A PREMIER FRANCHISE OPPORTUNITY WITH GLOBAL MOMENTUM
The Halal Guys currently operates over 100 locations across the United States and abroad, with a pipeline of more than 400 additional units in development. The brand is actively expanding in top-tier markets, including North & South Carolina, Iowa, Chicago, Boston, Maryland, Rhode Island, Dallas, and internationally, often through multi-unit agreements with experienced and sophisticated operators and groups. As a franchisee, you gain access to a turnkey development platform, flexible store formats, high brand equity, and a dedicated support team spanning supply chain, development, real estate, marketing, training, and operations. Our global success is powered by strategic partnerships with top-tier franchisees who are building territories, not just stores.
We don’t just keep up with trends, we define them!
WATCH STORE OPENINGS
BECOME THE HALAL GUYS FRANCHISEE IN 5 EASY STEPS
STEP 1
Submit Franchise Interest Form
STEP 2
Pre-Qualification Screening
STEP 3
Pre-Discovery interview
STEP 4
Submit Franchise Application
STEP 5
FRANCHISE REQUIREMENTS
SINGLE-UNIT FRANCHISE
- $1.5MM net worth*
- $1MM liquid capital available for investment*
- Investment range: $500K – $ 1.5MM
- Ready to begin development within the next 3-6 months
- Ready to develop a minimum 1-unit territory in a major U.S. area
- *Investment partners may contribute to this requirement
MULTI-UNIT FRANCHISE
- $1.5MM net worth*
- $3MM liquid capital available for investment*
- Investment range: $2MM – $6MM
- Ready to begin development within the next 3-6 months
- Ready to develop a minimum 5-unit territory in a major U.S. area
- *Investment partners may contribute to this requirement
FRANCHISE SYSTEM SUPPORT
As a valued franchise partner, you will receive comprehensive support across all key areas of development and operations to ensure your success. Our franchise system includes:
Use of The Halal Guys® brand name and trademarks
- Leverage our globally recognized and trusted brand.
Marketing & Brand Building
- Access to national marketing campaigns, local store marketing guidance, and promotional assets.
- Exclusive rights to our iconic recipes and ongoing support in menu development and limited-time offerings
- Expert guidance in identifying, analyzing, and approving high-potential locations.
- Assistance throughout the design, permitting, and construction process to meet brand standards.
- Extensive onboarding and continuous training for franchisees, managers, and team members—both In-store and at corporate facilities.
Operations & Project Management Support
- Ongoing support from experienced operations consultants to Guide daily restaurant execution and performance improvement.
- Approved vendor network and procurement support for quality, consistency, and cost control.
- Integrated POS systems, loyalty platforms, online ordering, and reporting tools to streamline operations and improve guest experience. Ongoing technical assistance is also provided.
- Strategic guidance and regular business reviews to optimize operations, marketing, and financial performance.
- Step-by-step support for successful launch preparation, staff readiness, and opening day execution.
INVESTMENT COSTS
START-UP COSTS
$417,600 to $1,310,250
ROYALTIES
6% OF GROSS SALES
FRANCHISE FEE
$45,000
WORLD-WIDE CREATIVE FUND
2% OF GROSS SALES
LOCAL STORE MARKETING
1% OF GROSS SALES
MULTI-UNIT DEVELOPMENT FEE
FULL FRANCHISE FEE 1ST UNIT,
50% DEPOSIT EACH ADDITIONAL UNIT
LET’S BUILD SOMETHING BOLD TOGETHER
If you’re an experienced franchise group looking to expand your portfolio with a high-demand, globally recognized brand, or an individual franchisee with extensive experience, The Halal Guys is ready for you. With a proven model, national brand equity, and strong operational support, we’re partnering with top-tier operators to lead our next wave of growth. Your next winning territory starts here.
